How to Make Money with Google – Your Ultimate Guide

Written by James Parmis

A great way to make money with Google is through AdSense. If you have a website, you would have to be really mad to ignore this great concept. With the help of AdSense, you can easily generate a nice and steady source of income.

However, before you make the plunge you need to have the necessary know-how if you are really serious and want to make money with Google.

Have you ever wondered how Google earns its revenue? It does so by allowing marketers, including website owners as well, to advertise on the result pages that is generated by their search engine. With the help of a program known as AdWords, they are able to manage all this.

So, do you want to make money with Google? Then all you have to do is display those advertisements on your website. This approach is known as AdSense and can help you to make money with Google.

As a website owner, this ought to really be on your mind. You can easily participate in this and make money with Google. At least you could use the extra income to fund your website.

AdSense is a win-win situation for everyone concerned; from Google to the advertisers to you. If you display the advertiser’s ads on your website, the advertiser gets more exposure. This results in more clicks and a greater traffic for their website.

As a result, the advertiser’s funds are spent faster which makes Google happy. In the end, the revenue is shared with the website owners, such as YOU.

ABOUT THE AUTHOR

James Parmis is a coach, investor and entrepreneur living in the Middle East as an OFW. He loves sharing knowledge and helping others on the topic of Internet marketing and self-improvement.

FREE MARKETING ONLINE COURSE (click here)

Knowing Your Target Market For Effective Blogging For Business

Written by James Parmis

You may have started blogging for business and created a business blog with a carefully chosen theme. But, because it's a business blog, it's important that you first consider your target customers before proceeding with the series of content that you would like to post.

Without proper consideration, you might miss the real purpose of your blog, which is to catch the attention of your prospective customers.

Web surfers are very diverse and they have different backgrounds, preferences, and lifestyle. Therefore, market segmentation is very important. Your target market will depend much on the products or services that you are selling, and you better know your products very well. It is your products that determine the demographic profile of your customers.

Before conceptualizing the theme of your blog, it would be better if you have a definite profile of your ideal customer in mind. This profile will represent your target market segment. The basic demographic profile includes age, gender, and social or economic status. The categories under each profile are as follows:

• Age. Does your target market consist of children, teenagers, adults, or senior citizens?

• Gender. Are your target customers male, female, or transgender?

• Economic Status. Do they belong in low income, middle income, affluent, or rich group?

• Location or address.

These profile or sets of traits should match the characteristics or features of the products or services that you are offering. Remember, however, that these classifications are still relatively broad and apply only to basic commodities where product differentiation by consumers is still not so distinct. Examples are medicines or medical services, foods, educational services, and others.

For stricter market segmentation, you can differentiate your target markets or narrow them further according to customer temperaments, needs, goals, and fears. Specifically, you can distinguish them according to:

• Needs – sense of accomplishments, sense of belonging, self actualization

• Goals – productivity, efficiency, savings, safety

• Temperaments – serious, happy go lucky, complacent

• Fears – old age, poverty, ill health, rejection

There are still more categories to further narrow your market segment such as educational attainment, lifestyle, mindset, family size, political views, etc. These are relevant if the products or services that you are offering are highly specialized or customized such as travel or vacation packages, luxury cars, high tech gadgets, and other.

Having a clear picture of the common characteristics of your target market when blogging for business will help you decide what theme or blog design to use, the appropriate mode or tone of your article, and the right web graphics that you need to employ.

These details may overwhelm you at first. But, you should realize that your purpose for blogging is to attract web users who are more likely to use your products or services and to influence them to buy and patronize what you offer. Bear in mind as well that customers now are more discriminating, especially if the products are quite expensive. They scrutinize details and compare them with competing brands.

So to make your blog more effective, know your products well and create a profile of your target market based on your products' characteristics and features.

Then, post blog content that will appeal to your target market. Remember, your business blog is created to generate sales. Keep your focus so you will not waste time and effort when blogging for business.

ABOUT THE AUTHOR

James Parmis is a coach, investor and entrepreneur living in the Middle East as an OFW. He loves sharing knowledge and helping others on the topic of Internet marketing and self-improvement.

FREE MARKETING ONLINE COURSE (click here)

Make Money Online - The Ultimate Guide For Beginners

Written by James Parmis

So you want to start making money online but don't know where to begin... that's okay since a lot of internet marketers and aspiring e-commerce businessmen and women go through this stage during the first few months of their career.

To be able to get a good head start, there are certain things that you need to understand when it comes to generating income through the World Wide Web.

First, earning money online has its similarities and differences with running a real shop or store at the mall. In terms of similarities, you need to spend at least a few hours or more monitoring one's online business in order to handle transactions, communicate with customers, and of course increasing one's traffic for more sales.

In terms of differences, you don't have to spend eight hours a day working at a store and you don't have to work for anybody in particular unlike when you're working as a cashier or salesperson for someone else's business.

When you want to make money online, you need to be able to make use of all your resources, and that includes tools and strategies used to gain more customers and earning more through highly interesting content and quality customer service.

So, to begin, here are the four most important tools and services that you need to establish when making money through the World Wide Web:

1. A website - a website serves as your storefront, the one place where your customers will be able to get a clear picture of what you are trying to sell to them online. Whether you want to make money online by selling particular products or services online, you need to be able to run a website that is not only attractive but easy to use as well. There are thousands of web hosting companies that can give you good deals for different web hosting packages so take the time to research and browse through the web.

2. A merchant account - this is important because it is where payments will go once an online transaction is complete. This is applicable if you plan on running an actual shop such as the stores in eBay or Amazon.com or if you are selling products or services as an independent seller and not an affiliate of any company.

3. Internet tools - this include knowledge and tools on search engine optimization, traffic counters, and other kinds of software that will enable you to generate more traffic and at the same time convert them into actual sales. SEO is especially important because it not only adds quality and volume to the content of your website but it also boosts your website's rankings in the search engines such as Google and Yahoo.

4. An email address - particularly one that you would use for your business alone. It is important that you have an email address that is easy to remember so that in case your customers would like to sign up under your mailing list or would want to communicate with your for inquiries, you have an email address that is working and easy to remember.


James Parmis is a coach, investor and entrepreneur living in the Middle East as an OFW. He loves sharing knowledge and helping others on the topic of Internet marketing and self-improvement.


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