Showing posts with label digital marketing. Show all posts
Showing posts with label digital marketing. Show all posts

Sunday, October 27, 2019

How to Make Money with Google – Your Ultimate Guide







Written by James Parmis

A great way to make money with Google is through AdSense. If you have a website, you would have to be really mad to ignore this great concept. With the help of AdSense, you can easily generate a nice and steady source of income.

However, before you make the plunge you need to have the necessary know-how if you are really serious and want to make money with Google.

Have you ever wondered how Google earns its revenue? It does so by allowing marketers, including website owners as well, to advertise on the result pages that is generated by their search engine. With the help of a program known as AdWords, they are able to manage all this.

So, do you want to make money with Google? Then all you have to do is display those advertisements on your website. This approach is known as AdSense and can help you to make money with Google.

As a website owner, this ought to really be on your mind. You can easily participate in this and make money with Google. At least you could use the extra income to fund your website.

AdSense is a win-win situation for everyone concerned; from Google to the advertisers to you. If you display the advertiser’s ads on your website, the advertiser gets more exposure. This results in more clicks and a greater traffic for their website.

As a result, the advertiser’s funds are spent faster which makes Google happy. In the end, the revenue is shared with the website owners, such as YOU.


ABOUT THE AUTHOR
James Parmis is a coach, investor and entrepreneur living in the Middle East as an OFW. He loves sharing knowledge and helping others on the topic of Internet marketing and self-improvement.

Saturday, October 26, 2019

Knowing Your Target Market For Effective Blogging For Business



Written by James Parmis

You may have started blogging for business and created a business blog with a carefully chosen theme. But, because it's a business blog, it's important that you first consider your target customers before proceeding with the series of content that you would like to post.

Without proper consideration, you might miss the real purpose of your blog, which is to catch the attention of your prospective customers.

Web surfers are very diverse and they have different backgrounds, preferences, and lifestyle. Therefore, market segmentation is very important. Your target market will depend much on the products or services that you are selling, and you better know your products very well. It is your products that determine the demographic profile of your customers.

Before conceptualizing the theme of your blog, it would be better if you have a definite profile of your ideal customer in mind. This profile will represent your target market segment. The basic demographic profile includes age, gender, and social or economic status. The categories under each profile are as follows:

• Age. Does your target market consist of children, teenagers, adults, or senior citizens?
• Gender. Are your target customers male, female, or transgender?
• Economic Status. Do they belong in low income, middle income, affluent, or rich group?
• Location or address.

These profile or sets of traits should match the characteristics or features of the products or services that you are offering. Remember, however, that these classifications are still relatively broad and apply only to basic commodities where product differentiation by consumers is still not so distinct. Examples are medicines or medical services, foods, educational services, and others.

For stricter market segmentation, you can differentiate your target markets or narrow them further according to customer temperaments, needs, goals, and fears. Specifically, you can distinguish them according to:

• Needs – sense of accomplishments, sense of belonging, self actualization
• Goals – productivity, efficiency, savings, safety
• Temperaments – serious, happy go lucky, complacent
• Fears – old age, poverty, ill health, rejection

There are still more categories to further narrow your market segment such as educational attainment, lifestyle, mindset, family size, political views, etc. These are relevant if the products or services that you are offering are highly specialized or customized such as travel or vacation packages, luxury cars, high tech gadgets, and other.

Having a clear picture of the common characteristics of your target market when blogging for business will help you decide what theme or blog design to use, the appropriate mode or tone of your article, and the right web graphics that you need to employ.

These details may overwhelm you at first. But, you should realize that your purpose for blogging is to attract web users who are more likely to use your products or services and to influence them to buy and patronize what you offer. Bear in mind as well that customers now are more discriminating, especially if the products are quite expensive. They scrutinize details and compare them with competing brands.

So to make your blog more effective, know your products well and create a profile of your target market based on your products' characteristics and features.

Then, post blog content that will appeal to your target market. Remember, your business blog is created to generate sales. Keep your focus so you will not waste time and effort when blogging for business.


ABOUT THE AUTHOR
James Parmis is a coach, investor and entrepreneur living in the Middle East as an OFW. He loves sharing knowledge and helping others on the topic of Internet marketing and self-improvement.

Wednesday, October 23, 2019

Make Money Online - The Ultimate Guide For Beginners





Written by James Parmis

So you want to start making money online but don't know where to begin... that's okay since a lot of internet marketers and aspiring e-commerce businessmen and women go through this stage during the first few months of their career.

To be able to get a good head start, there are certain things that you need to understand when it comes to generating income through the World Wide Web.

First, earning money online has its similarities and differences with running a real shop or store at the mall. In terms of similarities, you need to spend at least a few hours or more monitoring one's online business in order to handle transactions, communicate with customers, and of course increasing one's traffic for more sales.

In terms of differences, you don't have to spend eight hours a day working at a store and you don't have to work for anybody in particular unlike when you're working as a cashier or salesperson for someone else's business.

When you want to make money online, you need to be able to make use of all your resources, and that includes tools and strategies used to gain more customers and earning more through highly interesting content and quality customer service.

So, to begin, here are the four most important tools and services that you need to establish when making money through the World Wide Web:

1. A website - a website serves as your storefront, the one place where your customers will be able to get a clear picture of what you are trying to sell to them online. Whether you want to make money online by selling particular products or services online, you need to be able to run a website that is not only attractive but easy to use as well. There are thousands of web hosting companies that can give you good deals for different web hosting packages so take the time to research and browse through the web.

2. A merchant account - this is important because it is where payments will go once an online transaction is complete. This is applicable if you plan on running an actual shop such as the stores in eBay or Amazon.com or if you are selling products or services as an independent seller and not an affiliate of any company.

3. Internet tools - this include knowledge and tools on search engine optimization, traffic counters, and other kinds of software that will enable you to generate more traffic and at the same time convert them into actual sales. SEO is especially important because it not only adds quality and volume to the content of your website but it also boosts your website's rankings in the search engines such as Google and Yahoo.

4. An email address - particularly one that you would use for your business alone. It is important that you have an email address that is easy to remember so that in case your customers would like to sign up under your mailing list or would want to communicate with your for inquiries, you have an email address that is working and easy to remember.


James Parmis is a coach, investor and entrepreneur living in the Middle East as an OFW. He loves sharing knowledge and helping others on the topic of Internet marketing and self-improvement.


REVEALED: The #1 Secret of online Millionaires (click here)

Monday, October 21, 2019

How Does Affiliate Marketing Work?



Written by James Parmis

People who want to make money online usually struggle with creating a website, ads, sales and closing scripts. They also have their own merchant account services. A few people may actually enjoy going through that process, but for those who don't have the time, energy, or desire to put forth that much energy, affiliate marketing is ideal.

If you want to make money online using affiliate marketing, you don't have to worry about the setup. The company usually provides you with information about the product and product reviews or testimonials that you can use, however, most people prefer to write their own personal product reviews.

Your payment gateway is already set up by the business. You don't have to worry about handling the money or dealing with refunds.

Here are a few different areas of affiliate marketing and how it works in these areas:


1. What You Offer

All you need to do is use a search engine like Google, and you can find a list of affiliate programs. A broad search will let you know every program out there. You may want to only be an affiliate for products in your niche. If so, then just search for the niche you're interested in such as:

- Electronics Affiliate Programs

- Cosmetic Affiliate Programs

- Food Preparation Affiliate Programs

Whatever niche you want can probably be found by simple searching for it. You may want to look at some of the affiliate resources that are popular like Clickbank.com or Amazon.com. There will be a distributor form.  It has the terms and conditions that tell you how you're allowed to sell their products and what the commission is.

Here are a few good tips to remember when you're selecting a product:

1. First, you have either have a website or blog to make decent earnings. If you don't at least have a blog, you should begin one today. Focus it on topics that you are interested in and know a lot about. With each Clickbank product there are some statistics mentioned, let me explain them:

2. Select products that are related to the niche of your website/blog.

3. Find items where you'll end up making at least $20 per sale.

4. A good gravity range for selecting products is a range of 50-120.

5. There are some products out there that offer at least 75% commission. It is good to select those where you'll make at least 50%.

6. Find products with good landing pages. If you're not satisfied with

the way the website looks for the product you're promoting, it will probably be hard for you to convince your audience to buy those products. Look for well-written sales copy.

7. The best way to sell the products you promote is to find those products that help your readers solve a problem.


2. Cost

It is usually free to sign up to be an affiliate. Some programs require a small monthly or annual fee. This helps the business their website, training, overhead, and use of their payment processors.

Some vendors will require that the affiliate purchase the product in order to make the biggest commission. They feel you should have the product and use it so you'll be prepared to give it a better recommendation based on your first-hand experience working with the product.


3. Earning commissions

The percentage of commission will vary depending on the vendor's terms and the vendor's conditions. There isn't a set commission, and the amount of commission can vary greatly.

The commission you receive is based on these things:

- Commission structure of the product you wish to sell

- The number of people who purchase the product - this will depend on

how you advertise it and how well you connect with the audience you are targeting

- Whether or not the affiliate program is a program that is leveraged

It is practically impossible to truly determine how much you will make. The variables are just too great. It really depends on you.


4. Receiving commissions

Every vendor has their own method of paying commissions. There are vendors that will pay you on a regular basis no matter how little or how much you earn. Others, however, will not pay you until you reach a minimum threshold. They can pay you in different intervals such as: Instantly, weekly, bi-monthly, monthly, or quarterly.

The types of payment you receive can vary as well. You can be paid by using ways such as: A check in the mail, PayPal, direct deposit, Federal Express, or pay through a debit card.


5. Tracking sales

You will be assigned your own ID. It will be built into your website URL when you sign up and are approved to be an affiliate.

It works like this. Let's say you find a company named viralurl.com. You find the site and sign as an affiliate for their product. They will ask you for a user name. You select "recommends." The username can be built into your URL as a way to advertise. It may be http://vur.me/james888.



Sometimes the company assigns you something different. Sometimes it just looks like a very long line of numbers, letters, and characters.
Whatever is used, that's the URL you need to use to send your traffic to. When they buy by clicking on your link, you get the agreed upon commission.


6. Sign up process

Research and find an affiliate that right for you. When you find it, go to their website. Look for something like, "Affiliates," "Join Affiliate Program," or "Partners Program." Carefully read their terms and conditions. View all the products they offer. You want to make sure they are what you're looking for.

If you clearly understand what you can and can't do when selling the product and you feel the commission rate is sufficient, sign up. They should direct you to a form to fill out online. If you don't find an affiliate application, you can either call them or email them and request one.

They will want to know your name, address, phone, email, and if they give you a choice, how you want to be paid. Be prepared to give them your Social Security number. This is for tax purposes, and you will receive a 1099 at the end of the year. Some request it at the time of the application and others hold your earnings until they receive it. If you don't provide it within the time frame requested, however, you will forfeit any earnings you've made.

James Parmis is a coach, investor and entrepreneur living in the Middle East as an OFW. He loves sharing knowledge and helping others on the topic of Internet marketing and self-improvement.


Sunday, October 20, 2019

The Benefits of Affiliate Marketing




Written by James Parmis

If you're looking for a way to make money online, you should consider affiliate marketing. There are numerous benefits to becoming an affiliate. These include:

- There's no production cost - If you wanted to set up a business selling products online you'd have to buy, ship, and store the products. It can be costly. If you have an affiliate program, production cost isn't an issue. The merchant has already paid for the development of the product.

- The set-up cost is low - You probably already have a desk, an internet connection, and a computer. That's all you need to get started.

- There are no fees or licenses to pay - Affiliate programs are usually free to join. Your geographic market reach is as big as your ability to promote your site. The internet is a worldwide marketplace. You can take advantage of this market.

- You can sell almost anything - There are a few blog sites that probably wouldn't be able to find a product to promote that is related to their niche, but they are limited. Almost everything you can think of is sold online. There are thousands of affiliate programs, so it is easy to find products related to your current site or the site you are planning to set up.

- You don't have to handle any sales to make money from them - You have no inventory, no order processing, and no shipping to deal with. You making money from sales by promoting the products, not having take care of the actual sales process.

- You can work from home - If you've ever had a long commute to work, you can really appreciate the ability to work from home. It's also a great way to get to spend more time with your family. You won't have the normal work expenses like gas, buying lunch, wardrobe, etc. You can work from home in the comfort of your pajamas if you want.

- If you have your computer with you, you can work from anywhere in the world - Have you ever wanted to travel, but taking off from work isn't an option? If so, affiliate marketing is perfect. You take your office with you. You wouldn't have to spend more than a few hours a day working, and you could visit anywhere you wanted and still be able to work.

- There is a minimal level of risk - If you try to sell a product and it isn't making you any money, you just stop selling it and try something else. All you have to do is take down your links and promote another product. It's that simple. You don't have to worry about being stuck in a long-term contract that binds you to promote a product that doesn't sell.

- There is potential for high income - With your own affiliate business online, your potential for income is only limited by your efforts.

Granted, not everyone makes a lot of money. You have to be willing to put forth the effort to find, set up, and promote the products. If you promote your products well and build traffic to your site, you can have a successful affiliate business.


James Parmis is a coach, investor and entrepreneur living in the Middle East as an OFW. He loves sharing knowledge and helping others on the topic of Internet marketing and self-improvement.


What is Affiliate Marketing



Written by James Parmis

Affiliate marketing is a way of making money online. It's really a simple concept. When you are an affiliate marketer, you promote a product, service, or site for a business, and you as a publisher get rewarded for doing so.

In most cases, you find products related to your niche and offer them on your website or blog. You promote the products and post a link on your site where they can purchase the products. Then, when someone follows that link to buy something, you earn a commission. The commissions can be either a percentage of the sale or a fixed amount.

You've seen links to other sites when you've read other people's blogs. These links make the blogger money.

For example: I write a book about affiliate marketing. Your blog is centered on tips to make money online. You actually promote and sell the book from your site. You get a percentage of the sale. It's like being paid an advertising or marketing fee.

You may also sell other products that are related to your site. For example: You blog about cooking and recipes. There are endless numbers of cooking related appliances or utensils you could sell from your site to make it easier for them to prepare those recipes.

In other cases, you might earn an amount when someone follows the link and take some kind of action such as: sign up for something with their email address or complete a survey with their name and address.

Your earnings are usually tracked by using a link that has a code embedded in it. This link is only used by you. They may also be tracked when the advertiser gives you a coupon code. You've probably followed a link from another site at one time or another online. You've also probably bought something where you enter a code. When customers do this, you make money without doing a thing. They do the work for you.

There are a few factors that help make your affiliate marketing successful. They include:

- The amount of traffic you have. The higher the traffic, the greater your earning potential will be.

- The quality of the products you recommend. Recommending junk products can really hurt you, so you want to make sure what you recommend will be a value to your readers.

- The amount of trust your readers have in you. If you have established trust, your readers are more likely to click on the link.

Publishers like affiliate marketing for the obvious reason...you get paid while someone else does the work. You may be in bed asleep and still be earning money. If you find a product that is relevant to your niche, your earnings can be good if you have a large following.

You may be wondering why an advertiser would pay people for advertising in this manner. It's a matter of cost. They may pay a lot of money for an advertising campaign that doesn't pay off. With affiliate marketing, however, they only pay when the advertising pays off. If they have a network of affiliates they may make less per sale, but overall, their sales will increase.

If you have a good level of trust with the people who read your blog, they will trust that you wouldn't recommend something they wouldn't like. This will cause them to at least look at what you're recommending. With the right sales pitch online, you can make it something they "must" have. 

If they purchase something from you and it is a good product that they like, they're more apt to buy another. They'll also pass on where they got it. That will lead more traffic to your site and increase your sales.

ABOUT THE AUTHOR
James Parmis is a coach, investor and entrepreneur living in the Middle East as an OFW. He loves sharing knowledge and helping others on the topic of Internet marketing and self-improvement.