How To Keep Pace With The Rapidly Changing Internet

by John Colanzi

The noose keeps tightening on publishers and email
marketers. We're caught between the "Slim Shadys" who
believe that if you have email, you're fair prey and
the powers that be who feel that we're just collateral
damage in their war with "Slim Shady."

The rules are changing so fast it makes my head spin.

So what can I do?

Gather all my friends so we can suck our thumbs and
have a pity party, or get over it.

Well the party's over and it's time to learn the rules
and play by them or move to another playing field.

I've decided to shift playing fields. I'm just getting
too old to start crawling on my knees and begging them
to let me survive.

So what am I going to do?

I'm going to concentrate on viral marketing.

So what is viral marketing?

It's when other marketers voluntarily help you spread
your links.

I already use ezine writing which is still a powerful
viral marketing tool, but now it's not enough.

If ezines are reaching less readers, that means articles
are being seen less.

The best way to compensate is to hop on the information
virus.

So how can you hop on the idea train?

Start creating fr** and fee eBooks that are brandable.
Start unleashing these little salesmen and get your
name out there.

Why brandable? Because by allowing others to brand
your salesmen, they have an incentive to help you
spread the word.

It's the old adage at play, the best way to get what
you want, is to help others get what they want.

Forget the pity party and adapt. Hop on board the
idea express and you'll keep on track.

Things change, and so do survivors.

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